BEHIND OUR
SIGNATURE STYLING
Our design approach is defined by the L-finesse design language. Consisting of three core principles, it merges leading-edge design and technology with finesse rooted in personalised luxury.
DISCOVER CRAFTSMANSHIP
OUR SIGNATURE DESIGN
Crafted to stir emotions and push boundaries, a Lexus is iconic by design. From our L-finesse philosophy, to the signature L-shaped headlights and spindle grille, discover the beauty and intuition that creates our signature style.
01
SEAMLESS ANTICIPATION
We distinguish ourselves through the concept of Omotenashi, which is the Japanese spirit of hospitality. With this, we anticipate and exceed the needs and desires of drivers seamlessly, so you can Experience Amazing.
02
INCISIVE SIMPLICITY
Authenticity and genuine driving pleasure sit at the heart of Lexus, meaning any complexities are stripped away. Everything we create must be laced with clarity to build a beautifully intuitive and pure experience for you.
03
INTRIGUING ELEGANCE
Our vehicles have the power to captivate your senses. The more you look, the more you’re drawn in by elegant bodywork, intriguing details, and bold visual expressions. This is what our designers like to call a visual journey.
ICONIC DESIGN FEATURES
EXTERIOR EXCELLENCE
RECOGNISABLE AT A GLANCE
Our iconic spindle grille receives subtly different treatments across our range, which has evolved one step further with our flagship compact SUV - the LBX. By ‘deconstructing’ this design hallmark, the LBX features a fresh new front identity that’s still recognisable as a Lexus. Profile wise, all vehicles are streamlined to showcase sophisticated aerodynamics and creases reminiscent of our namesake ‘L’. And our signature L-shaped lights are crafted by technological advances.
METICULOUS DETAIL
BEAUTY FROM THE INSIDE OUT
As you slip into a Lexus, take a moment to admire the beautiful interior craftsmanship. Handsewn lines and seams contrast beautifully with the cutting-edge technology of the gauges and dash instruments. Deceivingly simple on the surface, the skill shouldn’t be underestimated.
THE HIGHEST STANDARDS
ATTENTION TO THE FINEST DETAIL
Believe us when we say nothing is crafted like a Lexus. No shortcuts are taken as we follow one route towards superior craft. Paying extraordinary attention to detail, our expert test drivers and Takumi craftspeople are tested to the highest standards to deliver the exceptional.
CONFIDENTLY CUTTING-EDGE
MAKING BRAVER CHOICES
Amazing experiences aren’t born from the familiar and the similar. They’re born from the eagerness to stand apart from the rest and make courageous, confident choices. This is where our design direction originates from - because brave design creates an unforgettable experience.
EVOLVING THE
“RESOLUTE LOOK”
Going hand in hand with our brave design direction, we adapted and evolved the heritage of the renowned Lexus “Resolute Look” when designing the LBX. Bringing a fresh and modern look to the everyday drive, features like a unified spindle grille, low-slung hood and expressive headlamps stand out. All the while, it remains unmistakably Lexus as a flagship model with the full Lexus design treatment. As a compact SUV, the LBX is still unexpectedly powerful and elegant.
