TOKYO, Japan (May 12, 2022) - Lexus announced today that “Rewind” by Poh Yun Ru has been selected by the judging panel as the Grand Prix winner of the 2022 LEXUS DESIGN AWARD, the award’s tenth edition, which drew 1,726 entries from 57 countries and regions.
The LEXUS DESIGN AWARD was established in 2013 with the mission of supporting and nurturing creators early in their careers to help shape a better future and enhance the happiness for all through design, while articulating the Lexus brand's three core principles: Anticipate, Innovate, and Captivate. The Grand Prix winner “Rewind” contributes to a better tomorrow by using technology to help people stimulate their memories when their recall ability is challenged, for example by dementia.
The six finalists selected this January spent three months developing their original proposals and creating prototypes under the enthusiastic and highly skilled guidance of Sam Baron, Joe Doucet, Yosuke Hayano and Sabine Marcelis. Mentoring by the world's leading creators was a once-in-a-lifetime learning experience for these young talents. This process facilitated the impressive evolution of the finalists’ projects, not to mention that of the Grand Prix work, “Rewind.”
Poh Yun Ru commented:
"I feel immensely grateful that Rewind is now a step closer to improving the lives of more people. This couldn't have happened without the unwavering support of my mentors, my team of dedicated engineers, programmers, healthcare experts, and users.
This opportunity from LEXUS DESIGN AWARD to turn a project into a real-world product felt nothing short of amazing, and I feel heartened to have met and learned from so many passionate designers from around the world. It has been such a rewarding and inspiring journey, and I am excited to continue designing for a better world and a better tomorrow for all."
