MAKING LUXURY PERSONAL
Lexus is redefining luxury and delivering an unparalleled driving experience. Learn about refined craftsmanship, imaginative technology and exceptional Omotenashi hospitality.
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EXPERIENCE AMAZING
Since the launch of our first luxury sedan over 30 years ago, Lexus has become synonymous with amazing design, quality and refinement. A pioneer and leader in luxury car electrification, we aim to bring authenticity and a human touch to all that we do. This also includes the Lexus LY650 Sports Yacht, INTERSECT BY LEXUS spaces, THE LOFT by Lexus and the Lexus Design Award.
To us, real luxury is never superficial but thoughtfully considered and gracefully delivered.
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EVOLUTION THROUGH KAIZEN
Our first vehicle, the LS 400, launched in 1989. It had to be something extraordinary to debut in an established sector of premium competitors.
In developing the LS 400, Lexus engineers strove to make the impossible possible: creating a car that was exhilarating yet fuel efficient; traditional yet modern, natural yet man-made, strong yet lightweight. This “yet” philosophy - bringing seemingly incompatible ideas into harmonious coexistence - continues to guide our approach.
At every point of our evolution, we challenge the status quo, quietly and relentlessly improving and innovating. In Japanese this is called “Kaizen”.
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DRIVEN BY PASSION
Akio Toyoda, president & CEO of Toyota and Lexus Master Driver, is a true car enthusiast. He competed in a Lexus in the gruelling Nürburgring 24 Hours race.
The first result of Toyoda’s involvement with Lexus was the LFA - a supercar packed with ground-breaking technology to provide an exhilarating drive at up to 325 km/h. With production limited to 500, the LFA has become legendary among car enthusiasts. The thrill of that driving experience can be found in every Lexus we build.
“My priority is not to make money but to make great cars. Cars that are fantastic to look at, gorgeous to sit in and sensational to drive” Akio Toyoda.
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REFINED BY TAKUMI
It doesn’t take much to learn a new skill, but it takes 60,000 hours to master one.
Our master craftsmen and women are known as Takumi. Their expertise is honed during 60,000 hours of practice.
Famous for their attention to detail, Takumi must regularly prove their dexterity by folding an origami cat in under 90 seconds with their non-dominant hand.
Takumi play a key role in the production process, even when automation is involved. For example, the motion of a robotic paint-spraying arm accurately copies that of a Takumi.
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FUELLED BY IMAGINATIVE TECHNOLOGY
Our concept cars imagine pioneering technologies that will transform the future of mobility. We learn, grow and experiment - anticipating the needs and values of our customers and society.
Intuitive technology including Lexus Hybrid Drive (2005), LED headlights (2007), Active Pedestrian Detection System (2013) and Advanced Pre-Collision System (2017) were all first revealed on our concept cars.
Now Lexus aims to transform the very nature of luxury cars for the future. We want to elevate driving pleasure and enjoyment through our vision of zero emissions mobility: Lexus Electrified. This is integral to our complete transition to alternative powertrains by 2035.
After all, technology is at its most powerful when it has authentic humanity at its heart.
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DELIVERED WITH OMOTENASHI
Lexus has always been determined to treat customers better than any other luxury car brand.
We call this thoughtful consideration Omotenashi - anticipating customer needs and treating customers as if they are guests in our own home.
Upholding this principle is one of the reasons why we continue to top polls of customer satisfaction and have a reputation for unrivalled service. And as most interactions become increasingly anonymous, we will offer convenience, choice and a human touch - doing all we can to continue making luxury personal.
