- Lexus is Official Car of La Biennale di Venezia for fifth consecutive year
- Lead role for all-new NX mid-size SUV
- Celebrated actor/director Edoardo Leo will speak on the Lexus connection with the “seventh art”
- Lexus supports “Poltrone Rosse” initiative to assist performers
A cast of luxury SUVs, sedans, coupes and cabriolets swap road for red carpet as “La Biennale di Venezia” International Film Festival opens at the Venice Lido. For the fifth consecutive year, Lexus is the Official Car of the festival, whose 78th edition runs from September 1st - 11th, 2021.
35 cars, comprising the entire Lexus electrified SUV range, will accompany actors, directors and well-known celebrities over the course of the festival. Alongside the all-new NX, the UX, RX, ES sedan and LC coupe will assume starring roles, flanked by the sophisticated LC Convertible and the UX 300e, Lexus' first fully electric car.
A SHARED PASSION FOR UNFORTETTABLE EXPERIENCES
Against the stunning backdrop of the Lido, stars of the big screen will on arrive on the red carpet in various Lexus models for the opening ceremony at Sala Grande where the famous Italian actor Roberto Benigni will receive the Golden Lion for Lifetime Achievement. Lexus' passion for the "seventh art" will be told through the eyes and experiences of Lexus Brand Ambassador Edoardo Leo, the acclaimed actor, director, and screenwriter, who will explain how qualities that make cinema unique are mirrored in the values of the Lexus brand.
The partnership between the magic of cinema and Lexus is forged by a shared desire to create truly unique and unforgettable emotional experiences, through elements that are sometimes imperceptible, but which define the distinctive character of the final product: attention to detail, craftsmanship, innovation and vision.
ALL-NEW NX LUXURY MID-SIZE SUV
This character is embodied in the all-new NX luxury mid-size SUV, making its debut at the festival. The NX expands Lexus' vision of electrification through advanced new plug-in technology delivering the highest levels of performance and efficiency, while its striking exterior and interior. Not least, the distinctive new Tazuna cockpit reflects the human-centred philosophy that lies at the heart of Lexus design.
The new NX also offers a next-generation multimedia and connectivity system alongside leading-edge technologies for greater safety, comfort and convenience. Heralding a new chapter in Lexus history, it replaces a highly successful model which amassed sales of over 175,000 in Europe.
LEXUS SUPPORTING THE ARTS
Edoardo Leo will also highlight the collaborative work which Lexus has engaged in to help the entertainment sector. Following an acutely difficult period for the arts, Lexus is supporting "Poltrone Rosse", a crowdfunding initiative with UNITA, the National Union of Theatre and Audiovisual Interpreters, to assist performers, especially women during pregnancy. The initiative will see rows of red armchairs placed in the squares of 5 Italian cities (including Venice during the Biennale Cinema 2021), where actors can sit alongside film fans and tell of their passion for the big screen, with proceeds going to projects conducted with UNITA.
"Lexus is proud to showcase its cars in this prestigious setting while highlighting the brand’s link with cinema through Edoardo Leo and its concrete support of the festival’s interpreters,” said Maurizio Perinetti, Director of Lexus Italia. “Venice is also an opportunity to present the all-new NX, a real jewel that represents our vision of electrified mobility and embodies the best in technology, comfort, and design.”
