Brave. Different. Directional. Our design is instantly recognisable, never failing to stir emotions and inspire boundary-pushing new ideas.
Lexus design is deliberately daring and provocative. Freedom of thought and expression are of the utmost importance to us. We're relentlessly exploring and pursuing new ideas. We begin with brave concepts – those that are truly original, bold and highly conceptual - which we translate into visionary vehicle design, imaginative in every aspect.
Our design approach is defined by the L-Finesse design language. What does this mean? We bring you the latest design and technology, and strive for precision with everything we create.
Our spindle grille is an instantly recognisable Lexus design signature. It’s a bold statement that can’t be missed. Its iconography endures, while it receives subtly different treatments over time, and across our range.
Our L-shaped lights play in harmony with our spindle grille, creating an imposing presence. At the front and rear of every vehicle, our name is evoked. Always evolving, the lights are shaped by technological advances, as well as stylistic development.
Every Lexus offers a striking side view. Profiles are streamlined to showcase sophisticated aerodynamics, while deep creases echo the first letter of our name. Design, craft, engineering and performance combine with unified, distinctive purpose.
Bold, brave conceptual thinking is what powers Lexus design. Witness some of the projects which have propelled us into the future, each with an unpredictable energy all of their own. Making the seemingly impossible possible.
As a passionate Master Driver, Akio Toyoda doesn't simply drive cars. An endless explorer, all vehicles are within his sights. Yachts are no exception. He's long been inspired by the power and dramatically smooth handling of the finest models.
He knew an expertly styled performance yacht would make an exhilarating, seriously luxurious addition to the Lexus lifestyle. We made it happen, with the Lexus Sport Yacht. All aboard.
Our bold, brave concepts are what power Lexus. They propel us into the future, with an unpredictable energy all of their own. And they make the seemingly impossible possible.
Creativity has the power to change the world. The Lexus Design Award fosters ideas by supporting young designers and creators whose design work promises to shape the future in new and exciting way.
Lexus today announced the four winning entries of Lexus Design Award 2023, the international design competition that recognizes up-and-coming creators.
On June 30, 2020, Lexus announced that the luxury brand is adapting their Grand Prix judging for the Lexus Design Award 2020 to a virtual environment in August with the Grand Prix winner to be announced on Sept 1.
TOKYO, Japan (January 29, 2020) - Today Lexus announced the six finalists for the 2020 Lexus Design Award, who will receive mentorship from renowned design leaders and funding of up to 3,000,000 yen (over $25,000 US) to create prototypes of their projects.
Now in its eighth year, the Lexus Design Awards is a global search for emerging design talent. This unique programme was designed to inspire innovations in design for a better tomorrow and is now accepting entries into its annual competition. Today, Lexus International announced the list of judges and mentors for this years Lexus Design Award.
Lexus today announced the four winning entries of Lexus Design Award 2023, the international design competition that recognizes up-and-coming creators.
Design world icons to return, to work with emerging creators to build a Better Tomorrow.
Lexus has announced the call for entries for LEXUS DESIGN AWARD 2023.
